YouTube has signed Amazon as an affiliate partner for its shopping program, marking a major deal between the two tech giants.
Eligible YouTube creators will be able to natively tag Amazon products in Shorts, regular videos, and livestreams, earning commissions on qualifying purchases made within Amazon’s attribution window. Previously, creators generally had to place Amazon affiliate links in their video descriptions rather than tag the products through YouTube Shopping.
YouTube said early tests showed that natively tagged Amazon products generated twice the click-through rate of links placed in video descriptions. This could benefit both…
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