Ask ChatGPT and Gemini the same shopping question twice, and the product named first may change. A Sept. 24 analysis from marketing firm Suff Digital found ChatGPT changed its top pick in 56.3% of back-to-back answers to identical âWhat is the bestâŠ?â questions, compared with 82.7% for Gemini.
Other studies produce a less clear-cut result. Recent research has measured top-pick stability, shortlist churn, factual contradictions, and source overlap, with several tests relying on API configurations rather than the consumer apps people use directly.
ChatGPT changes its top pick less often
The Sept. 24 Suff Digital analysis asked 300 âWhat is the bestâŠ?â questions 10 times each on ChatGPT and Gemini...
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