If you ever need a sign that AI is coming for Hollywood then it must be that Jeffrey Katzenberg, the veteran Hollywood executive who co-founded Dreamworks, has just announced that he’s launching an AI-focused studio.
Crucially, he told The Wrap that AI output was “slop” until very recently, but that in the last couple of months something has changed. Now he wants to make feature films and TV with AI, arguing that falling production costs will mean more films and new forms of storytelling.
At the same time The Gifted, an AI-generated trailer, has just won a competition that puts $2.5m towards turning it into a proper feature...
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