Companies have spent years making money from consumers’ personal data. Verb wants consumers to start setting the price themselves.
Verb, a data exchange company, launched a marketplace Thursday that lets everyday people sell access to their personal data straight to companies, including the AI labs hungry for training material, Axios first reported.
The pitch comes as AI companies continue to acquire data from publishers, app developers and data brokers. Verb is trying to change the role consumers play in that economy, moving them from the source of data to its sellers.
“[People] will go to monetize something that for decades we’ve given away…
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