Apple sold more iPhones even as the global smartphone market moved sharply in the opposite direction.

The iPhone 17 was the world’s best-selling smartphone in the second quarter of 2026, accounting for 6% of global smartphone unit sales, according to Counterpoint Research’s Global Handset Model Sales Tracker.

The result marks the second straight quarter in which the standard iPhone 17 has taken the top spot. Apple also grabbed second and third place with the iPhone 17 Pro Max and iPhone 17 Pro, respectively.

For buyers and IT teams, the results show demand concentrating around a smaller group of Apple and Samsung devices as component shortages…

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