Instagram is making it harder for AI-generated influencers to pass themselves off as real people — and accounts that don’t disclose their synthetic identities could pay for it in reach.
The company announced Monday that it is renaming its existing “AI creator” label to “AI-generated profile” and will begin limiting the reach of accounts that feature AI-generated people but fail to use the new label. Instagram said the change is intended to make it clearer to users when the person behind a profile isn’t actually a person.
The change comes as new generative AI tools make it easier to create convincing digital personalities, complete with…
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