Google is loosening one of its search spam rules in Europe, giving publishers a little breathing room while easing some of the heat from its antitrust fight with EU regulators.
Alphabet-owned Google said Friday that, starting Aug. 30, manual actions under its site reputation abuse policy will no longer affect search results for users in the European Economic Area, which includes the 27 EU member states plus Iceland, Norway and Liechtenstein.
The policy targets “parasite SEO,” a practice in which third parties publish pages on established websites to take advantage of those sites’ search-ranking strength.
Google introduced the site reputation…
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