Brazil already has some of the world’s more explicit rules governing AI in elections. An AI-generated version of former President Jair Bolsonaro is now testing how far those rules actually reach.
The Superior Electoral Court is confronting questions over a video that recreated Bolsonaro’s face and voice to support the presidential campaign of his son, Flávio Bolsonaro. Because the former president is under house arrest and subject to restrictions on public communication, the case raises a difficult question: can a synthetic likeness effectively speak where the real person cannot?
The dispute arrives as AI-generated political content spreads…
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