Apple is putting conversational AI directly into its shopping experience. Select iPhone users began seeing an “Early Preview” of a Virtual Shopping Assistant in the Apple Store app on Aug. 24, giving them a new way to ask about products, orders, trade-ins, and payment options.
Apple has not formally announced the feature or said when it will become widely available. The limited test moves AI closer to Apple’s purchase flow, while the company’s privacy disclosure shows what customer information can be used to personalize those conversations.
The assistant tackles product and purchase questions
Access remains limited. MacRumors reported that many…
Read the full article at TECHREPUBLIC.COM
