Retailers have spent years fighting to appear at the top of search results; now they have another gatekeeper to win over as shoppers increasingly ask AI assistants what to buy.
The shift is forcing retailers to rethink how their products are discovered online, as AI systems increasingly interpret shopping requests, compare products, and recommend purchases.
According to Reuters, many retail companies are responding by optimizing their websites and product information so AI systems can more easily understand and surface their products.
But visibility inside an AI response is only half the battle. Retailers also want shoppers to return from AI…
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