Elon Musk replaced Twitter with X three years ago. Now another company is testing whether that rebrand left the Twitter name up for grabs.
Startup Operation Bluebird has launched Twitter.now, a social network built around the familiar Twitter name and posting format, while arguing that X abandoned its rights to the Twitter and Tweet trademarks. X disputes that claim and has sued the startup.
The fight turns Musk’s 2023 rebrand into an unusual legal and business question: can a company walk away from one of the internet’s most recognizable brands and still stop someone else from bringing it back?
Twitter.now launches while X fights the trademark…
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