New leaks suggest Google is preparing to launch a new fitness wearable called the Fitbit Air, a slim, screen-free band designed for all-day health tracking.
The device, which has already been teased on social media by NBA star Stephen Curry, is expected to prioritize simplicity over constant interaction.
According to reports from 9to5Google, the Fitbit Air will ditch the display entirely, leaning into passive tracking and AI-powered insights instead of notifications and apps. This approach puts it closer to rivals like WHOOP, which prioritize background health monitoring over active use.
The lightweight build appears central to its identity. Early images and descriptions point to a thin sensor housing and fabric-based straps, suggesting a device that users can wear continuously without distraction.
While the Fitbit name remains on the hardware, the software behind it is getting a massive Google-themed makeover. Reports indicate that the long-standing “Fitbit Premium” subscription is being retired in favor of a new brand: Google Health.
This rebranding extends to the AI-powered tools as well. The digital assistant currently being tested is reportedly set to launch as the “Google Health Coach.”
“During the testing period, the company has distinctly not branded the software beyond ‘Coach,’” 9to5Google explained. This move suggests Google is folding Fitbit’s most valuable data features directly into its primary ecosystem, moving away from the standalone Fitbit identity.
Designed for customization
Customization appears to be another major focus.
Leaks indicate that the Fitbit Air will come in several colors, including Obsidian, Lavender, and Berry, and will be paired with a wide range of interchangeable bands. Options reportedly include performance loops, active bands in multiple sizes, SoftFlex materials, and even metal mesh finishes.
This variety suggests Google is positioning the device as both a fitness tool and a lifestyle accessory, with personalization driven more by bands than by hardware variations.
Pricing and availability
Perhaps the most tempting part of the leak is the price tag. While competitors like Whoop often rely on a high-cost subscription model with free hardware, Google appears to be aiming for a traditional retail entry point that won’t break the bank.
Droid Life noted that while supplier data can vary, at least one source has the device listed at roughly $93, leading experts to believe a $99 retail price is likely.
A potential launch date of May 16 has also surfaced, though this remains unconfirmed. An official announcement is expected in the coming weeks. Google has not yet confirmed any details.
Also read: Apple’s AI device push could soon stretch beyond the iPhone, with smart glasses, AI-enhanced AirPods, and a wearable pendant all reportedly in development.
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