- BT reveals host of new offerings for businesses and consumer users across the UK
- Business users will now get free security tools as part of BT contract
- BT also selected as official telecoms partner of Euro 2028
BT has announced a host of new updates and upgrades for its customers across the UK, as well as revealing it has been chosen as the official telecommunications partner for the upcoming Euro 2028 football tournament.
Launching a new “Behind Brilliant Things” at London’s Wembley Stadium, the company unveiled a host of new announcements as it looks to continue its role as a mainstay of UK connectivity.
Along with its Euro 2028 news, the company also revealed the comeback of its BT Mobile brand, new eSIM offerings, and extra security tools for business and customer accounts.
Euro 2028 and more
“As the connector of the country, BT really matters, especially when it comes to events that connect the country, unite the country and showcase the country to the rest of the world,” noted Allison Kirkby, Chief Executive, BT Group.
Since the start of the decade, BT has been the single biggest investor of all FTSE companies into UK infrastructure, she added, with the group spending £25 billion to become “digital backbone” of the country in what Kirkby called “a once in a generation investment.”
This puts BT on track to reach more than 90% of UK homes and businesses by the end of the decade – a major rise from the current two-thirds.
The company already connects over a million businesses across the UK, along with public sector partners, making it a crucial ally for firms around the country.
“BT really is the only UK operator with the ability, the security expertise, and the operational resilience that can deliver connectivity of this magnitude across the UK,” added Jon James, CEO Business.
“BT is trusted every day to deliver the services that help the UK succeed.”
In order to help maintain this success, James revealed “a significant upgrade” to the security tools BT offers business customers across the UK, who will now receive Cyber Threat Protect, a new security solution powered by CrowdStrike, free of charge.
“BT is delivering big security for small and medium businesses, at a time when cybercrime has never been more worrying,” James added.
Set to be held across 9 cities and broadcast to over 2 billion fans worldwide, Kirkby noted how Euro 2028 offers BT a huge opportunity to show off the state of its network, as well as providing a lasting technology legacy to continue after the tournament.
“Only BT could be behind moments,” she said, adding , “you can’t always see it, but we’re there…trusted to connect homes, businesses and communities, trusted to protect families, organizations and critical public services, and trusted to supercharge the UK – powering progress, so everyone can thrive in this digital age.”
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