It’s been a busy week for Apple fans, keeping track of all the news that came out of WWDC 2026 this year. Although there was a lot of new info on MacOS Golden Gate, iOS 27, new child safety tools, and more, the bulk of Tim Cook’s last presentation was devoted to Siri AI.
Apple’s first truly smart AI assistant was on full display, using natural language and working across the Apple ecosystem. But users in the EU were shocked when Craig Federighi, Apple’s senior vice president of software engineering, mentioned during the presentation that EU iPhone and iPad users wouldn’t get Siri AI, at least for now.
“Siri AI will not be available initially in the EU on iOS and iPad OS. We’re working hard to find a path forward to preserve our users’ privacy and security.”
Federighi’s unusually forward statement about regulations for a conference like this, without any indication of when Siri AI would arrive in the EU, sparked a lot of concern. So, what’s going on? Read on, and watch our TikTok embedded below to understand exactly what’s up regarding the Siri AI delay.
Watch our explainer on the issue here:
What is the Digital Markets Act?
The Digital Markets Act, or DMA, is the piece of EU legislation getting in the way of EU iPhone and iPad users accessing Siri AI in its current form. The DMA, brought into force in May 2023, is an anti-monopoly and pro-interoperability law designed to ensure major tech companies such as Apple, Google, Meta, Amazon, and others don’t restrict the growth or usage of other platforms, and allow users more choice when selecting online services and deciding who can access their data.
The DMA says, “A small number of large undertakings providing core platform services have emerged with considerable economic power that could qualify them to be designated as gatekeepers pursuant to this Regulation.
“The combination of those features of gatekeeper is likely to lead, in many cases, to serious imbalances in bargaining power and, consequently, to unfair practices and conditions for business users, as well as for end users of core platform services provided by gatekeepers, to the detriment of prices, quality, fair competition, choice, and innovation in the digital sector.”
Essentially, the EU doesn’t want companies like Apple or Google to lock users into a solitary ecosystem that only works with proprietary technology, leading to a monopoly.
The problem with Siri AI
In a world in which we grow increasingly distrustful of AI, Apple seems to have designed Siri AI with security and privacy in mind. Siri AI works across Apple’s operating systems, using its Private Cloud Compute technology to act as a private ‘on-device AI’ while retaining the advantages of a cloud-based system. Apple claims that complying with the EU’s interoperability laws will result in cracking open access to Private Cloud Compute to third-party AIs, leading to a breakdown of that trust Apple is trying to build.
In a press release, Apple says, “Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.
“However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
“According to EU regulators, the DMA requires Apple to give any AI system nearly unlimited access to a user’s device, as well as the ability to act on that access autonomously without a user’s ongoing visibility and control. That includes the ability to read and send messages, make purchases, access files, and execute actions across any app.”
Strong language there from Apple. The EU wants a level playing field, which means opening up operating system-level access to other AI companies, which Apple is obviously loathe to do. So, who’s in the right?
Have your say — who’s right?
You can vote in our poll above to have your say, and we’ll publish the end results next week, but it’s safe to say the debate is already fierce. Our TikTok above has hundreds of comments, and there are strong feelings on both sides of the aisle.
Pro-Apple users are saying that the EU is sacrificing their privacy, and there is already plenty of choice: just don’t buy Apple devices if you don’t want to use Siri AI.
One user said, “The European Commission is in the wrong here. I get that they want others to have the same access to make it fair, but we’re not talking about giving access to small European businesses, we’re talking about massive American corporations like Meta, Google, Musk’s X, Anthropic, OpenAI, etc.”
Another said, “People already have a choice. If you like Apple’s ecosystem, you get Apple products. It’s that simple. If you want more ‘freedom’ then you get literally anything else.” A third wrote, “I chose Apple because the other players have proven time and again they don’t care about privacy”.
However, there were just as many pro-EU comments in the threads as pro-Apple ones. One person wrote, “The only thing Apple should provide is a means to allow another service to access my data, and prohibit the use if no permission is granted. Interoperability.”
Another said, “Apple should adjust to laws of the region they are selling to if they want to be relevant there. simple as that.” A third wrote, “100% in the EU camp here. I want to be able to choose my AI provider on my iPhone. I don’t want Gemini. I don’t trust Google.”
This isn’t the first time Apple has balked at the Digital Markets Act, releasing a similar statement last year regarding delays to features like Live Translation. At this moment in time, we don’t know how things are going to play out. However, we want to hear more from you. Vote in our poll above and comment below, and we’ll publish your thoughts next week.
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