YouTube is giving viewers something its homepage has rarely offered: a more direct say in what gets recommended.
The Google-owned platform unveiled Custom Feeds at its Made on YouTube event last Wednesday, allowing users to create and save personalized homepage tabs using conversational AI prompts. Instead of relying entirely on viewing history, viewers can describe the type of content they want and have YouTube build a separate recommendation feed around it.
Users will be able to maintain multiple feeds for different interests or situations without replacing their normal Home experience, giving them more direct control without completely…
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