Streaming has always been a two-horse race between YouTube and Netflix, and for the most part, they stayed out of each other’s lane. While YouTube built its business around creators and ad revenue, Netflix focused on paying for professionally produced content.
That truce appears to be over. Netflix has spent the past year going after YouTube’s biggest stars with big checks, and now YouTube is fighting back in kind, with even bigger checks of its own.
What is YouTube offering creators?
According to a Bloomberg report, YouTube is dangling millions of dollars in front of popular creators if they agree to keep their videos exclusive to the platform…
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