Apple has opened its Maps advertising platform to businesses in the U.S. and Canada, allowing eligible companies to pay for greater visibility when customers search for nearby businesses.
The platform launched Aug. 14 after Apple announced in March that Maps advertising would arrive in summer 2026. Businesses can create campaigns, choose monthly spending limits, upload photos and add promotional messages, according to MediaPost.
Ads can appear at the top of relevant search results or at the top of Maps’ Suggested Places section before a user searches. Apple says sponsored locations will be clearly labeled, as platforms face broader scrutiny…
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