Nearly two-thirds of businesses use social media, and for many smaller firms it’s where customers discover, get to know, and buy from them. This means that for a small or medium-sized business, a social media account is often its shopfront, sales channel, and customer service desk all at once.
It pays off. TikTok helped UK small and medium-sized businesses generate an estimated £3.4bn in additional output in 2025.
And while a digital-first world can be great for business, scammers and cybercriminals are evolving their tactics to match. In the UK alone, nearly half of small businesses have reported being targeted by a cyber breach or attack.
At T…
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