I joined the tech journalism game just after the first iPhone launched, and I worked at an Apple reseller when the first one was announced, so I am as familiar as anyone can be with the sensation of watching the yearly iPhone stream and immediately weighing up whether the new model looks worth the upgrade or not.
I have the decision-making involved down to a fine art. Well, actually, that’s probably too romantic a way to put it — after nearly 20 years, it’s probably more like a cold algorithm. I have moved past feeling automatic excitement about all the things I’ll definitely do with the new features of the iPhone 18 Pro, in the way that I…
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