The initial preorder window has now closed, and the iPhone 18 Pro and iPhone 18 Pro Max have officially launched. Those who ordered a device early should finally be receiving one today or in the next few days. If you didn’t preorder, though, it’s not all bad news.
Most of the best deals that were available during the preorder period are still on the table. If you’ve been waiting to pick up one of Apple’s latest Pro devices, there are still plenty of ways to save. I’ve laid out the biggest savings for both the US and UK down below.
The iPhone 18 Pro starts at $1,199 / £1,199, while the iPhone 18 Pro Max starts at $1,299 / £1,299. While those are the official starting prices, there are several ways to get either device for less, particularly if you’re willing to trade in an existing phone or sign up for a new carrier plan. Note that some carriers are facing slightly delayed delivery times, but both devices are still readily available to order at most outlets.
In the US, it’s possible to get an iPhone 18 Pro included with either a new line (with a pricey unlimited plan) or a qualifying trade-in at the major carriers. Apple’s own offers include a trade-in rebate of up to $885 for unlocked devices, alongside its new leasing option, which I’m covering in more depth just below.
In the UK, we’re currently looking at trade-in rebates of up to £885 at Apple, which is actually quite good in terms of discounts for the official store. Several networks are also stocking the devices, including Three and Vodafone, giving shoppers more options now that the phones have officially launched.
If you’re looking for more details on these devices, then you can check out our full iPhone 18 Pro and 18 Pro Max review page for specs, image samples, and more.
iPhone 18 Pro preorders in the US
iPhone 18 Pro preorders in the UK
Apple iPhone 18 Pro: what’s new?
- A20 Pro chipset on both models
- Improved battery life
- New variable aperture lens, plus photographic styles
The star of the show in this year’s September Apple event was undoubtedly the iPhone Duo, but that doesn’t mean the iPhone 18 Pro and Pro Max aren’t without their merits. In fact, both devices have a decent number of upgrades that could justify a trade-in, depending on what you’re eligible for.
For example, both devices now carry the new A20 chipset. While we haven’t tested this to confirm, Apple claims the new chipset delivers a claimed 20% faster CPU and 40% faster GPU than its predecessor due to its 2nm architecture. Battery life has also improved, with the iPhone 18 Pro offering up to 36 hours of video playback, matching last year’s 17 Pro Max, while the 18 Pro Max reaches up to 45 hours.
The biggest upgrades, however, are arguably focused on the 18 Pro’s camera. The devices now feature a 48MP main camera with variable aperture and a new sensor. In layman’s terms, that means better low-light performance and greater user control over depth of field. There’s also talk of a “computational imaging pipeline”, which includes new Photographic Styles for share-ready JPEGS.
Read the full article here
