Samsung is aquiring Bowers & Wilkins, Denon, Marantz, and Polk Audio

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The $350 million deal brings them under the same roof as JBL, Harman Kardon, Arcam, AKG, Mark Levinson, and Revel, which Samsung acquired back in 2016 with its $8 billion acquisition of Harman. The Masimo transaction is expected to close by the end of 2025, subject to regulatory approvals.

ā€œFinding the right home for this business has been a stated priority of the new Board from day one, and this transaction represents an important milestone,ā€ said Masimo vice chairman Quentin Koffey. Masimo, you might recall, is the global medical technology company that launched a US patent infringement lawsuit against Apple over the pulse oximetry tech used in the Apple Watch.

In its press release, Samsung says it ā€œplans to solidify its global No. 1 position in the consumer audio marketā€ by combining the Harman and Massimo businesses. Part of that plan also includes applying professional audio technology from Bowers & Wilkins, Denon, and Marantz to Samsung’s lineup of smartphones, wireless earphones, headphones, TVs, and sound bars, alongside expanding its car audio business portfolio with brands like Bowers & Wilkins.

ā€œHarman is proud to have grown into a world-class audio company with 75 years of history, and we expect that the acquisition of another luxury audio brand, B&W, will further solidify Harman’s position as a true audio powerhouse,ā€ said Dave Rogers, president of Harman’s lifestyle business unit.

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