Salesmate CRM review 2026 | TechRadar

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Salesmate is an increasingly popular CRM platform that aims to streamline and automate the sales process for businesses of all sizes. It offers an impressive array of features, with a particular focus on advanced sales automation capabilities.

A few standout features include a 360-degree contact management system to easily capture, enrich, and track leads, customizable sales pipelines and workflows, and robust email marketing tools. The automation journeys are especially powerful, allowing you to personalize customer experiences and almost completely automate the journey from lead to sale.

That said, Salesmate does have some drawbacks. It’s not the most affordable CRM out there, with pricing that increases based on the number of contacts. The advanced features, while very capable, can also mean a steeper learning curve for new users. And customer support is limited on most plans. But overall, Salesmate is a compelling modern CRM for sales teams that want to leverage automation.

Salesmate core capabilties

Salesmate packs a punch when it comes to must-have CRM capabilities. At its core, it offers robust contact management that allows you to track all interactions and activities with leads and customers in one centralized database. You can easily import contacts from various sources, enrich the data, and segment them using smart views and filters for targeted outreach.

The visual sales pipeline builder is intuitive and flexible, letting you create multiple pipelines with customized stages to match your unique sales process. As deals progress through the stages, you gain visibility into the health of your pipeline.

Sales forecasting is especially good. Reps can predict their numbers based on the likelihood of deals closing, giving management more accurate revenue projections. The built-in performance analytics are also impressive, with the ability to slice and dice data using different filters to generate insightful reports and dashboards.

Salesmate doesn’t skimp on productivity boosters either. You can automate routine tasks like sending follow-up emails, setting reminders, and updating fields. Plus, the mobile app with offline access keeps road warriors in the loop at all times.

Where Salesmate really shines is its AI assistant called Sandy. You can delegate admin work to Sandy via voice or chat commands – from scheduling meetings to logging notes and follow-ups. This frees up significant time for reps to focus on selling.

The platform also ventures beyond typical CRM functionality with its marketing automation tools. You can build email campaigns, design landing pages, and create multi-step journeys to nurture leads.

Other thoughtful features include website live chat, chatbots for 24/7 lead capture and support, and a drag-and-drop newsletter builder. All these allow businesses to engage customers across channels without relying on separate point solutions.

Salesmate is an extremely well-rounded CRM that can streamline sales operations for small and midsize companies. By bringing sales, marketing, and service into a single platform, it eliminates data silos and fosters seamless collaboration. While not as complex as enterprise systems, Salesmate offers just the right mix of core and innovative features to drive productivity and revenue growth.

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