- Roku is upgrading its library of free streaming channels, bringing 40 new FAST channels to viewers in the UK
- The free upgrade is set for an October launch date and will offer viewers different categories of 24/7 viewing across entertainment, lifestyle, and more
- It marks a huge improvement for UK Roku users following the successful run of FAST channels in the US, Canada, and South America
Roku is one of the leading services for free streaming in the US thanks to its array of FAST (Free Ad-Supported Streaming TV) channels, and now the platform is preparing to roll out a similar free upgrade for UK users.
As of October, Roku users in the UK will have access to 40 new FAST channels providing viewers with an extensive range of free streaming content. These new FAST channels will be available on both new and existing Roku devices, and they come with no additional cost or subscription fee – which is the best part.
Roku’s FAST channels offer 24/7 viewing and are categorised into different themes and genres. As well as providing viewers with a constant stream of free content, Roku also sees this as an opportunity for advertisers to reach out to the right audiences with personalized ads.
As mentioned, the lineup of free UK channels will feature titles grouped by genre, which include entertainment, true crime, lifestyle, documentaries, and more. Some of the new channels will include Unsolved Mysteries for crime, NatureTime for wildlife, and This Old House for home and garden – which you’ll be able to access via The Roku Channel and the new Live TV zone.
When Roku rolls out its FAST channels, it will mark the first big free upgrade for UK users following its successful reception in the US, Canada, and South America. Since the announcement, Roku UK’s country manager, Richard Halton, has expressed excitement on behalf of the company, sharing the following:
“With the launch of our first FAST channels in the UK this October, we’re giving viewers more choice than ever before – from iconic series and films to new favourites and niche genres – all for free. It’s an exciting step forward as we continue to expand and open up new opportunities for advertisers to reach highly engaged audiences.”
More details about Roku’s full FAST channel lineup will be unveiled as we get closer to its launch in October, so we’ll have our eyes peeled for any new announcements.
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