Pinterest is making it easier for users to identify and avoid AI-generated slop on its platform. The company is launching new features that will automatically label images that are detected to be made or edited using generative AI, and allow users to see fewer of them when browsing for similar topics.
āAs people encounter AI-generated content on Pinterest, we are empowering our users to make more informed choices about the content they seeā, said Matt Madrigal, Chief Technology Officer. āGen AI content on Pinterest should enhance usersā ability to discover and act on their inspiration, and we are intentionally approaching this new landscape in a thoughtful way that benefits everyone on Pinterest.ā
Pinterestās new Gen AI labels feature is rolling out globally, and should help prevent users from being duped. The labels will appear as an āAI modifiedā stamp in the bottom left-hand corner when a pin is clicked on in close-up. Pinterest identifies if an image was made or edited with AI by analyzing its metadata ā presumably for invisible markers like Googleās SynthID or Adobeās Content Credentials.
Pinterest also says itās developed āclassifiers that automatically detect gen AI contentā even if the image doesnāt carry metadata markers. Detection-based AI flaggers can be hit or miss, but Pinterest is allowing users to appeal if they believe their pins have been mislabelled.
Artists struggle to find accurate real-world reference materials, for example, and thereās a good chance the clothing, accessory, or furniture products appearing in pins canāt be purchased, because they donāt actually exist. Even as a provider of āinspiration,ā that can be problematic, because everything from hairstyles to interior design concepts generated by AI ā which can be deceptively realistic ā may be impossible to achieve in real life.
An experimental feature will also be launched āsoonā that will allow Pinterest users to filter out some AI images for certain categories that are āprone to AI modification or generation,ā according to Pinterest, such as beauty and art. The āsee fewerā option will be available in the three-dot menu at the bottom right of a pin. Pinterest says this will flag its systems to recommend less of that content and will eventually expand to more pin categories, but itās unclear just how much AI the feature will filter out. I can only hope it will eventually include an āall of itā option.
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