Meta is prepared to escalate its concerns over what it sees as unfair European Union regulations directly to U.S. President Donald Trump, according to its global affairs chief. Speaking at the Munich Security Conference, Joel Kaplan said that the company âwonât hesitateâ to seek intervention if it believes E.U. policies discriminate against U.S. tech firms.
Meta challenges E.U. oversight
âWhen companies are treated differently and in a way that is discriminatory against them, then that should be highlighted to that companyâs home government,â Kaplan said during a panel discussion, as per Bloomberg. âWhile we want to work within the confines of the laws that Europe has passed â and we always will â we will point out when we think weâve been treated unfairly.â
In recent years, the EU has intensified efforts to rein in big tech, safeguard digital rights, and enforce stricter data privacy laws. Meta, whose business model hinges on data collection for targeted advertising, has repeatedly clashed with these regulations.
Meta â which owns Facebook, WhatsApp, Instagram, and Threads â has been slapped with upwards of âŹ2 billion in fines for breaching the regionâs antitrust and data protection rules, which include GDPR, the Digital Markets Act, and the Digital Services Act. This total includes a record âŹ1.2 billion penalty in 2023 for mishandling user data transfers between Europe and the United States.
SEE: EU Fines Meta Nearly âŹ800 Million for Facebook Marketplace Practices and Advertising Data Violations
Tech giants push back
Meta is not alone in its concern. In September 2024, representatives from Meta along with Spotify, SAP, Ericsson, Klarna, and more major firms signed an open letter urging Europe regulators to address âinconsistent regulatory decision-makingâ and unpredictable compliance demands.
President Trump has previously criticised the EU for its regulatory stance against Apple, Google, Meta, and other U.S. tech firms. At the World Economic Forum in January, he said âtheyâre American companies, and they shouldnât be doing that,â and that âitâs a form of taxation.â
Vice President JD Vance took aim at European governance of social media activity during his speech at the Munich conference, referring to it as âdismissing votersâ concerns, shutting down their mediaâ and âthe most surefire way to destroy democracy.â He also disparaged Europeâs use of âexcessive regulationâ at the Paris AI Summit last week.
Metaâs changing approach
Kaplan, a Republican strategist who replaced Nick Clegg as Metaâs policy lead after Trump assumed office, framed social media regulation as a direct challenge to free speech.
âWe donât want misinformation,â Kaplan said, according to Bloomberg. âPeople have different perspectives of what is misinformation and what is not.â
Last month, Meta revealed that it was discontinuing its third-party fact-checking program in place of a âCommunity Notesâ system, allowing users on its platforms to add context to posts they believe are misleading. It said it would relocate its content moderation teams from California to Texas to âhelp remove the concern that biased employees are overly censoring content.â
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Regulatory standoff on AI
Beyond social media and data privacy, Meta has also clashed with the E.U. over AI regulations.
In June 2024, it delayed the training of its large language models on public content shared on Facebook and Instagram after regulators suggested it might need explicit consent from content owners. As a result, Meta AI, its flagship AI assistant, has still not been released within the bloc due to its âunpredictableâ regulations.
Kaplan indicated that Meta would not be signing the E.U. âs voluntary General-Purpose AI Code of Practice due to be published at the end of April.
EU stands firm
Despite Metaâs pushback, E.U. officials remain resolute. Teresa Ribera, the E.U. âs Commissioner for Competitiveness, told Reuters that decisions on whether Meta has complied with the blocâs rules will not be delayed from next month as a result of pushback. She also said that U.S. authorities should âenter the negotiating tableâ and not resort to âbullying.â
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