At Gamescom 2026, I sat down with Gordon Tong, Senior Director, Product Strategy and Planning, Gaming at JBL, to talk about something that can make or break a gaming session: audio.
What started as a conversation about wireless gaming quickly turned into a broader discussion about JBL’s Quantum strategy, AI-powered audio, and why the company believes its biggest advantage isn’t necessarily being the loudest name in gaming. Spoiler: it thinks its advantage is being JBL.
Wireless has already won
According to Gordon, wireless gaming audio has moved well beyond its experimental phase. Gamers who once demanded wired connections and “zero latency”…
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