The same iPhone can carry a sharply different price tag across Southeast Asia. Among five regional markets where Apple publishes directly comparable prices, the Philippines charges the most for the 256GB iPhone 18 Pro, while Singapore tops the list for the 256GB Pro Max.
Malaysia is the least expensive of the five for both models. For companies buying devices across APAC, those differences make a single regional hardware allowance difficult to apply.
Preorders opened Sept. 12 in Vietnam, Singapore, Malaysia, and Thailand, with availability beginning Sept. 18. Those markets are part of Apple’s rollout across more than 65 countries and regions…
Read the full article at TECHREPUBLIC.COM
