The wait is finally over, Apple fans: iPhone 17 preorders have officially opened worldwide, and I’m on hand to help you score the best possible deals on all four of the brand’s shiny new devices.
As an overview, the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and all-new iPhone Air were all unveiled during Apple’s big September keynote. As per usual, there was a short wait until you could lay down some cash, but the wait is finally over.
Today’s best iPhone 17 deals include excellent options for both the US and UK. In the US, all the major carriers are currently offering extensive trade-in rebates of up to $1,100; that’s enough to score a free iPhone 17 Pro. There are even decent non-trade-in options today if you’d prefer to skip that, although note, you’ll still need a plan to get a discount.
In the UK, you can get an excellent trade-in rebate of up to £670 off directly through Apple for unlocked devices, while several major networks are also offering up to £400 off with trades. Alongside cheap plans and flexible financing options, it’s possible to get a device for as little as £30 upfront today. Although, as always, make sure you add up the prospective monthly payments before you commit.
The latest range of Apple flagships debut at $799 / £799 for the iPhone 17, $999 / £999 for the iPhone Air, $1,099 / £1,099 for the iPhone 17 Pro, and $1,199 / £1,199 for the iPhone 17 Pro Max. Note that preorders are open now for a September 19th release date.
Today’s best iPhone 17 deals in the US
Today’s best iPhone 17 deals in the UK
FAQ
Which iPhone is the best value?
If you’re buying a device outright, then for my money, the standard iPhone 17 is the clear winner in terms of value. While outwardly the device is extremely similar to last year’s iPhone 16, you get some great upgrades in the form of the new A19 chipset, 120Hz display, and 18MP front-facing camera. Most impressively of all, though, Apple has upped the baseline storage from 128GB to 256GB while keeping the starting price at $799 / £799.
With that said, the best value iPhone is nearly always about context. For example, do you already have a Pro device ready to hand over as part of a trade? You could also be looking at bundling up your device with a premium unlimited plan. In some scenarios, you might be eligible for a rebate that covers the entire cost of a higher-end Pro or Air device.
Will the iPhone 17 get discounted soon?
Unlikely, unfortunately. As someone who’s covered iPhone deals for over five years, I’ve never seen Apple itself offer an upfront discount on its latest iPhones. Generally speaking, the brand waits until a new series is released before dropping the price on its older devices (the iPhone 16 is $699 now, for example).
Furthermore, the initial preorder deals on iPhones tend to be the strongest promotions we see for a few months until Black Friday in November. If you’re thinking about holding off until the big end-of-year sales, then that’s definitely an option since both US carriers and UK networks tend to feature seasonal deals on iPhones. Of course, those will still be tied to a plan.
What’s new with the iPhone 17 series?
- Brand new Air model replaces the Plus
- A19 and A19 Pro chipsets
- Upgraded cameras
- New vapor chamber cooling on the Pro models
Apple’s 2025 iPhone lineup introduces the biggest shake-up we’ve seen for a few years – namely, with the introduction of the all-new iPhone Air. At just 5.6mm thick, the Air is Apple’s slimmest phone ever and neatly slots into the void left by the now departed iPhone 16 Plus.
Despite its thinness, the iPhone Air still packs in the same A19 Pro chip found in the Pro models. As you’d imagine, however, there is a trade-off in that it only features a single 48MP “Fusion” camera instead of the Pro’s triple-lens setup. Still, that single lens supports 2x telephoto zoom, and Apple has promised all-day battery life.
The regular iPhone 17 also sees meaningful upgrades, including a 120Hz ProMotion display, peak brightness up to 3,000 nits, and a faster A19 chip with 20% better performance. Apple has bumped the base storage to 256GB, and all models now feature an upgraded 18MP “Center Stage” selfie camera, plus dual 48MP rear cameras on the standard model.
For power users, the iPhone 17 Pro and Pro Max bring a bold new unibody aluminum design, a vapor chamber cooling system, and a striking cosmic orange color. Camera improvements include a triple 48MP setup with 4x optical and 8x hybrid zoom, while the A19 Pro chip delivers graphics performance that Apple says rivals the MacBook Pro.
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