I’ve known John Ternus for almost a dozen years, but not this John Ternus, the newly minted Apple CEO and sudden global tech celebrity. So, color me pleased when he and his Global Marketing SVP Greg Joswiak agreed to sit down with Tom’s Guide Global Editor-in-Chief Mark Spoonauer and me for a podcast discussion that ranged from bringing Pencil to the iPhone and excitement around the foldable iPhone Duo to what AI means for innovation, and the big moment when Ternus realized he was about to become CEO of arguably one of the biggest and most important tech companies in the world.
It’s kind of wild to watch someone who you think of as a brilliant but also normal and approachable guy transform into an industry rockstar almost overnight, and while Ternus, who is a 25-year Apple veteran and came directly from leading Apple’s hardware operations, doesn’t seem outwardly fazed by the transition, he’s also attuned to the moment.
“What an extraordinary privilege, right?” said Ternus with a wide grin. The reality is, I just love this place, right? It’s in my blood. …I love the people I work with. I love to be able to build the products that we all build together. And so, goosebumps…and excitement.”
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What Ternus didn’t say is that he was in any way nervous, worried, or even had any fear about the sheer scope of the role. But then, that shouldn’t surprise anyone, certainly not Joswiak, who sat next to Ternus and told me, “John will be too humble to say it. The product quality that we have is really — there’s nobody in the industry close to what we have — and this has really accelerated during the time that John has started leading the hardware organization that became such an incredible part of designing for that reliability and as well as testing for it. It’s just off the charts.”
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The AI of it all
Throughout our discussion, Ternus’s excitement and commitment to doing things the Apple way is clear. He’s clearly so deeply embedded in every aspect of the Apple product pipeline, and when I pressed him on innovation, he made it clear that, obviously, Apple is innovating, but that he also has a point of view and, naturally, it involves AI.
“[This is] the most exciting time in my career to be building product because AI presents all these new opportunities.” Ever the big-picture thinker, Ternus quickly added that you can’t develop AI without being “really thoughtful about and deliberate about” it.
Still, Apple’s next phase of innovation seems inexorably linked to AI. “You can see what we’re able to do now in our products that we were never able to do before.” Ternus mentioned the new Smart Take feature on the iPhone Duo, which essentially knows when you want to take a photo without you explicitly telling it so.
“Those are incredibly new, exciting capabilities for the kind of products we’ve made. But this also opens the door for new kinds of products, and so we’re just really excited….I couldn’t be more excited about our roadmap and what we have ahead of us, and yeah, it’s going to be fun.”
Rules? There are no rules
Ternus strikes me as maybe more flexible than Steve Jobs was on certain points. Take, for instance, Apple Pencil support on the iPhone Duo. That is an iPhone with digital stylus support.
In 2008, Steve Jobs famously dismissed stylus support for the iPhone. I think his exact words were, “Yuck.”
Ternus, though, told me, ” I’ve never really thought of it as a rule. We started with iPad. There was no Apple Pencil, right? And we proved beyond a shadow of a doubt that a touch interface on an iPad can be an amazingly capable and productive thing. But then there’s things you can do with a pencil on that larger screen that are really powerful and capable. And I think we saw that opportunity here.”
So no clear answer on innovation, but Ternus is smart about spotting and seizing opportunity.
His approach to whatever comes next is, it seems, rooted in his love of Apple and acting on those opportunities.
“I love making product,” said Ternus, who added that he loves “doing it with the people here at Apple.” He then pointed with some pride at the iPhone Duo, noting that he’s “most excited to build amazing things like that.”
iPhone is still the one
For all the changes at Apple, in the industry at large, and even trends around smartphone use, the iPhone remains firmly at the center of Apple’s Ring. The introduction of the iPhone Duo, a wholly new form factor and the first two-in-one iPhone, is evidence of that, but so is how Ternus sees screens, in general.
During the keynote, Ternus, who seemed so at home on stage (both live and in the pre-recorded bits), pulled a bit of a head fake, talking about an Intelligent Personal Hub that for a moment sounded like a mythical AI wearable (iGlasses, anyone?). In reality, he was talking about the iPhone.
Ternus told me the company is not changing any strategy on wearables (AI or otherwise). After all, it has the AirPods and the Apple Watch, which are more AI-infused than ever. But he also made it clear that screens will remain an important part of the business, mainly because that’s Apple’s answer to customer demand.
“People want displays. You want to see information. You know, humans process information way more effectively visually than through audio. And so, having a display is amazing, and it fits in your pocket. And so, we don’t see the phone losing significance in any way, shape, or form.”
When I asked, though, about the missing iPhone 18 base model, Jozwiak reminded me that the Apple “Surprise and Shine” event was “the day to celebrate these new products.”
I guess that’s true. The iPhone 18 would’ve been less exciting and maybe less able to perform some of the feats now possible across Apple’s myriad AI-enabled devices, and certainly would pale in comparison to the iPhone 18 Pro and iPhone Duo. But this keynote was also, in fact, a sort of elevated event. It wasn’t just about the new gear. It was also about the new CEO, and Ternus delivered the exciting goods in the most Apple way.
“I think, you look across our whole portfolio and the beauty of Apple is its hardware, software, services and what I love is when all of these things kind of come together and interact and create an experience that is just bigger than the sum of its parts.”
Ternus is now a bigger part of that equation, which could make Apple’s next epoch even bigger than the last.
Catch the rest of the John Ternus interview on Tom’s Guide
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