‘I love our look – I think it grows on you’: Your Friendly Neighborhood Spider-Man creator defends the Marvel show’s animation style after fierce fan criticism

• Your Friendly Neighborhood Spider-Man‘s creator has defended the show’s animation style
• Some Marvel fans have criticized how the series looks from a movement viewpoint
• Jeff Tramell says viewers should judge it after watching the whole season, rather than a two-minute trailer

Your Friendly Neighborhood Spider-Man‘s showrunner has defended its animation style in the wake of fierce fan criticism.

Speaking to TechRadar ahead of the Marvel show’s premiere on January 29, Jeff Tramell implored viewers to “give it a chance” after some fans reacted negatively to how it looks. Tramell, who also acts as the series’ head writer and one of its executive producers, wants people to watch all 10 episodes before they comment on the animation techniques that have been used.

Ever since the Disney Plus animated series was first shown exclusively to D23 Expo 2024 members last August, fans have had plenty to say about the choice of animation. In the aftermath of said footage leaking online, threads on r/MarvelStudios, r/SpiderMan, r/MarvelStudiosSpoilers and other Reddit pages were full of comments labeling character movements as “weird”, “off-putting”, “awful”, “rough”, and “lazy”.

The negativity grew exponentially once the animated show’s first trailer – one of six big entertainment stories you might have missed over the 2024 holiday season – was released, too. Once the teaser was revealed in late December 2024, new threads on r/SpiderMan, r/MarvelStudios, r/MarvelStudioSpoilers, and other Reddit pages were similarly packed with people’s opinions on its animation. Indeed, from those saying Marvel was “trying too hard” and that the backgrounds look “empty”, to even harsher critiques suggesting it looked “ugly” and “dogs**t”, fans didn’t hold back as they passed judgment on the series’ animation style.

For what it’s worth, some observers who don’t believe the animation is as bad as it looks. Additionally, large swathes of Marvel’s global fanbase have reacted positively to the show’s art style, which honors the artistry of iconic Spider-Man comic book illustrators Steve Dikto and John Romita Jr. Even so, it seems the majority of viewers have already made up their minds about the Marvel Phase 5 TV show’s animation.

Tramell, though, isn’t giving up hope that those dissenters may change their minds once Your Friendly Neighborhood Spider-Man launches on Disney Plus. Indeed, he believes that, once audiences see how the show looks and feels from a full episode standpoint, rather than the trailer’s cut-together format, some fans may admit they too quickly and harshly judge its aesthetic.

“We wanted to set the show apart [from other Spider-Man animated shows],” Tramell told me. “Regardless of how you feel about the show, you have to there’s nothing that looks like it. There’s no Spider-Man that looks like our Spider Man. I think it’s important to have one that’s ours, and that feels unique [and] very much of its own thing. So, we really wanted to find something that set us apart from everything else, and kind of drives audiences towards us. So if you see our Spider-Man in a line-up, you’re like ‘that’s Your Friendly Neighborhood Spider-Man‘.

“I think our style grows on you,” he continued. “So, I would say ‘give it a chance’. I know there were a lot of initial thoughts about how it looked in the two minute teaser, but I’ll also say that teaser is super cut up. Once the show comes out, you’ll see those scenes don’t play in the way that they play in that trailer. So, just give it a shot, watch it, and let it grow on you. If it doesn’t, that’s fine, too. I love our look and I think everyone else who gives it a shot will do as well.”