Every post you see, every Reel that autoplays, and every ‘Explore’ page suggestion on Instagram is now decided by its AI system. With over three billion people using it, that’s not a small detail; it’s the whole algorithm.
But here’s the point: the more AI controls over how you see the content, the more it rewards what feels human. As said by Instagram head Adam Mosseri in a year-end memo, that platform will prioritise “real human-made content” over AI-generated content. So, is AI replacing the human element of Instagram, or protecting it?
The honest answer is neither extreme. AI has taken over the mechanics of engagement. Humans still own the…
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