If you’ve been letting Google’s AI Mode handle your shopping research, you might want to double-check those prices. Researchers at Product Rise found that when the same product appeared in both AI Mode and traditional Google Search, the AI-powered experience showed a price that was 21.6% higher on average.
The study compared AI Mode against traditional Google Search
The team ran the same shopping searches through both versions at the same time, across the US and UK. They found that the 21.6% gap is only the headline.
If you look at every product on both sides, not just the matching ones, AI Mode’s typical price sits about 49% higher. That’s a…
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