Google is preparing to add a new section to restaurant and bar search profiles. The new section will let owners include timely deals or events in search results in a way that they can control, either manually or by linking to a social media profile, the company says in a post spotted by Search Engine Land.
The promos will show up under the label âThis weekâ in the block of information that youâll get for most local businesses in a Google search. Google suggests that companies will use it for things like daily specials or to promote upcoming live music events. Itâll launch first in the US, UK, Canada, Australia, and New Zealand for âsingle Food and Drink businesses,â the company says, though itâs not clear when.
Called âWhatâs Happeningâ on the business-facing side, bars and restaurants can update this through Posts on Google, which Google launched nearly a decade ago for brands and celebrities before expanding it to local businesses, letting them post content directly to a carousel in their Search profiles. Alternatively, companies can link their Instagram, Facebook, or X accounts for automatic cross-posting.
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