Earlier this year, many Apple products (but not iPhones, AirPods or Watches) were hit with a huge set of price hikes. And then, more recently, Apple unveiled its new Mac mini range, which also comes at a 50% higher starting price than just five months before.

This left me (and probably a lot of other people) fearing the worst about the prices of the new stuff coming at Apple’s September 2026 event.

But as we watched new products being announced that were the same price, or actually better value, than their predecessors, I felt like I was watching Neo dodging RAM-ageddon bullets… even though the iPhone 18 Pro price rose, it felt reasonable.

Lates…

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