Article 50 of the EU AI Act has entered into force, setting transparency obligations for AI providers and deployers operating across the bloc.

Enterprises running generative AI tools now have to comply with Article 50, which requires providers and deployers of certain AI systems to tell people when they’re interacting with a machine, and to mark AI-generated content so it can be flagged as such.

Advancements in generative systems have made it harder to tell AI interaction from human conversation. Distinguishing AI-generated images from authentic ones is getting harder too. People are now also being exposed to emotion recognition and biometric…

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