Disney has a new partnership with TikTok

Select creator-made vertical TikTok videos will appear on Disney+

The deal marks a shift toward real creators over AI-generated content after Disney’s short-lived Sora partnership

Disney+ is soon going to be home to a new content type in the form of vertical videos, and unlike the original deal between Disney and OpenAI that would have had Sora-created videos using famous characters, this one seems a lot better on paper.

In a new deal between Disney and TikTok, select creators on the social platform will have access to the Mouse’s IP and can use it to create videos that could land on the Disney+ app…

Read the full article at TECHRADAR.COM