Disney and TikTok are bringing selected fan-made videos into Disney+, giving Disney a new way to move fans from a social clip to a full movie or show without leaving the app.
Under the global deal announced August 5, the companies will start with a US pilot in the coming months. Videos from creators who opt in will appear on both TikTok and Disney+.
The videos will run in Verts, a vertical feed Disney+ launched in March. On mobile, viewers can swipe through scenes from Disney movies and shows, add a title to their watchlist, or start playing it. The TikTok partnership adds creator-made fan videos to that experience.
Disney is bringing social…
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