Discord has become the place for gaming communities on the internet. The company just celebrated its 10th anniversary, and its impact is now big enough that itâs available directly on PlayStation and Xbox and was ripped off by Nintendo for the Switch 2âs GameChat.
But as it tries to grow, one of the big challenges Discord faces is that, for big or longer-running communities, it can be hard to know where to start, hard to catch up to the speed of real-time conversations, and hard to sift through the potentially huge amounts of conversations and channels. A lot of communities used to form around forums, but Discord just isnât a good replacement for that kind of structured messaging, as covered by Aftermathâs Luke Plunkett.
âThis is something we want to solve,â Peter Sellis, Discordâs SVP of product, tells The Verge. âIt is not our intention to lock a bunch of this knowledge into Discord.â
One way Discord wants to tackle the problem is add features that are âmore amicable to structured knowledge sharing, like forums, that we could probably do a better job of investing in and is something we want to do for game developers,â Sellis says.
Another involves LLMs. âThereâs an incredible opportunity now with large language models and their ability to summarize conversations,â he says. That could help Discord take a long conversation between multiple people â âwhat is essentially a really poorly structured shareable object,â he says â and boil it down to âsomething that could be more shareable and then potentially syndicated to the web.â
Sellis couldnât share many other details, and couldnât give a timeline for when any of this might be ready: âI havenât seen a solution that we feel great about yet.â
Discord wants to do it right, he says â especially because a solution that makes information more easily accessible outside of Discord could involve a lot of work for server moderators and admins. âWe have a very sensitive radar for stuff that causes them a bunch of work that doesnât give them the return they need,â he says. (Itâs wise not to piss off your moderators.)
None of this was imminent, if it even happens at all. That said, âI assure you that this is something that people within Discord feel the pain of themselves,â Sellis says. âAnd when our engineers and product designers and product managers feel it personally, they generally want to solve it.â
Another big challenge Discord faces is how to build the product to serve both the needs of giant community servers and the tiny servers where groups hang out â especially when, according to Discord, 90 percent of âall activity on Discordâ happens in âsmall, intimate servers.â
Sellis calls it âone of the biggest challenges for the teamâ â but also says that itâs âhonestly the biggest opportunity.â He says that Discord thinks about how it can make people âfeel comfortable in both these spaces, understand that there are different types of spaces, and the technology is familiar, but still different in both of these places.â
Sellis says that the biggest Discord server is Midjourney, a key company in text-to-AI image generation that lets you generate visuals right inside Discord. Midjourney became popular because it turned the âsingle-player gameâ of generating AI images into a multiplayer community. âYou can just watch people try things, experiment, fail, succeed, embarrass themselves, etc. And that made it kind of like a collective action.â
He says Discord is seeing something similar with the recently launched Wordle app on the platform, too, which lets you compete with your friends.
That all speaks to some of Discordâs larger vision. Sellis is seeing a trend that âeverything is starting to kind of look like a gameâ and âDiscord can be used as a social layer on any game to essentially improve its engagement, its socialness, and its multiplayer capacity. Thatâs something we like and are going to lean into.â
And as for Nintendoâs GameChat? âI would say imitation is a very sincere form of flattery,â Sellis says. âHard to imagine being more flattered than being copied by Nintendo.â
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