Coca-Cola is using AI to recommend which products Malaysian retailers should order and in what quantities through its Coke Buddy platform.
The Perfect Basket feature uses Coca-Cola’s Central Recommendation Engine to analyse previous orders, ordering frequency, seasonality, weather, and purchasing patterns among similar businesses.
Coca-Cola said Coke Buddy currently supports about 39,000 retail outlets across Malaysia. The company describes Coke Buddy as a self-ordering platform that allows retailers to buy products through its app, website, or WhatsApp, with personalised order suggestions and order tracking also available.
Perfect Basket…
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