ChatGPT Ads has hit $1 billion in annualised revenue run rate in under 200 days, and OpenAI is expanding self-service ads to new regions. Tens of thousands of advertisers now use the platform and self-service access through Ads Manager is launching today in India, Europe, the Middle East, and North Africa.
According to OpenAI, people arrive at ChatGPT already partway through a decision. Some are comparing market options, or planning something like a renovation. Others are researching a job change or weighing a purchase. OpenAI wants its ad product positioned inside that moment, feeding suggestions into an existing conversation instead of a…
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