Apple TV is the only major streaming service without an ad-supported tier, but that might change

• Apple’s senior vice president of services has weighed in on the streaming service’s name change
• His comments point towards some major changes for Apple TV, especially an ad-supported tier
• This news comes after the streaming service dropped ‘plus’ from its name

Apple TV recently dropped the ‘plus’ from its streaming service’s name, confusing fans. I recently suggested that the rebrand could be unnecessary, but a new interview has hinted that there’s a reason for this.

Speaking on The Town with Matthew Belloni podcast, Eddy Cue, senior vice president of services at Apple said it was a “great time” for Apple TV’s rebrand.