Apple could launch an iPhone 17 Ultra this year – but we’ve heard these rumors before

• The iPhone 16 Pro Max could be followed by the iPhone 17 Ultra
• We’ve also heard the ‘Ultra’ rumor in previous years
• The iPhone 17 Ultra may feature a bigger battery and more cooling

We’re expecting Apple to unveil the iPhone 17 range in September, and a new rumor points to a name change for the most expensive model in the line-up – a rumor that has actually been swirling for a couple of years now.

According to well-known tipster Yeux1122 (via MacRumors), the iPhone 17 Pro Max is in fact going to be called the iPhone 17 Ultra. That’s apparently based on information from investors and sources inside the supply chain.

If the phone previously known as the iPhone 17 Pro Max does indeed get a name change, it would be the first Ultra phone released by Apple – though it has already used the Ultra label for some of its Apple Silicon chips, and of course the Apple Watch Ultra series.

We’ve heard this rumor before, however, both for the iPhone 15 and the iPhone 16 – and in those cases, the names didn’t change. Maybe this will be the year when Apple finally decides to shake up its approach to iPhone naming.

Hardware and software

In theory then, we could be looking at a line-up that features the iPhone 17, the iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Ultra. There is a certain neatness to having a single extra word after each of the three additional variants.

That said, the same tipster also suggests that the iPhone 17 Air name isn’t yet fixed. This super-slim model, replacing the iPhone 16 Plus, has been featured in a lot of leaks – but it sounds as though Apple hasn’t decided what to call it yet.

The iPhone 17 Ultra (if indeed that is its name) is also tipped to be coming with a smaller Dynamic Island, a vapor chamber for additional cooling (and improved performance), and an increased battery capacity – which will add to its thickness.

We’ve already heard that iOS 19 is set for a major revamp too, so it looks as though it’s going to be quite the year for Apple in terms of both hardware and software. We should get our first look at iOS 19 sometime in June at Apple WWDC 2025.