Apple may eventually ask its heaviest AI users to pay for more capacity.
CEO Tim Cook said during Apple’s fiscal third-quarter 2026 earnings call that the company is considering iCloud+ upgrades for customers who use its forthcoming AI features extensively. Apple has not finalized pricing, usage limits, or a launch date for any paid tier.
The proposal could let Apple keep a standard level of AI access available to most users while shifting more of the infrastructure cost to customers who demand higher limits. Cook said Apple expects some customers to want substantially more AI capacity than others, creating an opportunity for higher iCloud+…
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