AMD Radeon gaming graphics cards are set to see another price hike soon, according to a recent report. After a price increase in January, AMD’s board partners are reportedly planning another round of hikes that may roll out between February and March 2026.
The latest increase is said to be driven largely by the rising cost of memory prices and supply chain crunch. Graphics cards rely heavily on DRAM and VRAM, and rising costs for these components are reportedly putting strain on GPU manufacturers and their partners. As a result, some of those rising costs are expected to be passed down the supply chain to retailers and, eventually, consumers.
AMD and its partners had already boosted prices by roughly 5-10% in January. Now, a fresh report from Board Channels (via Wccftech), suggests a second round is expected to follow soon. While the exact scale of the upcoming hike remains unclear, the report claims the broader goals is to bring Radeon GPU pricing closer to “the cost price level of comparable Nvidia models.”
This could further narrow the pricing gap between AMD and Nvidia cards, especially at retail. Nvidia GPUs have been selling above their original prices for some time, and AMD’s partners may be looking to protect margins rather than compete aggressively on price.
Retailers are reportedly bracing for higher prices
The report also notes that retailers and distributors have already started to stockpile inventory ahead of the expected increase. By securing stock early, sellers can avoid absorbing future price increases. However, this approach could also reduce the chances of short term discounts and promotional pricing, keeping GPU prices elevated for longer.
For gamers and PC builder, this means buying a Radeon GPU could cost more in the near future. If memory chip fail to stabilize, the upward price trend could continue through the rest of the year, making budget focused GPU upgrades increasingly difficult.
Read the full article here
