Amazon is taking Prime out of the equation for Alexa+ on Fire TV, widening access to its generative AI assistant beyond subscribers. Beginning Aug. 19, eligible US Fire TV owners can use Alexa+ at no additional cost, even without Prime.
The change removes the need for non-Prime Fire TV users to buy the $19.99-a-month Alexa+ Standard Plan. It does not make the full Alexa+ service free, however, as some advanced Fire TV functions and access on compatible Echo devices still require Prime or the paid plan.
The Fire TV rollout is automatic on eligible devices, with no separate app to download or subscription to activate. Amazon says the expansion…
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