If you use a Fire TV, Amazon just gave it a pretty substantial AI upgrade. Alexa+ is now rolling out at no extra cost to compatible Fire TV devices across the U.S., including current-generation Fire TV Sticks, the Fire TV Cube, Amazon Ember TVs, and supported sets from brands like Hisense and Panasonic.
There is no subscription to activate, no app to download, and you do not need a Prime membership. Eligible devices are upgraded automatically.
So what actually changes on your Fire TV?
The biggest improvement is search. Classic Alexa relied much more heavily on specific titles and keywords. Alexa+ can understand conversational requests and…
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