Advertising inside ChatGPT arrived with a promise that the assistant already knows what the user wants. So far, that hasn’t entirely been the case.
Searchable, the AI visibility platform, analysed more than 11,000 ads served inside real ChatGPT conversations between 4 July and 4 August 2026, pairing every ad with the conversation it appeared in, then grading how closely the advertised product matched what the user was asking about.
After assessing every ad according to one of three relevancy bands, a third (33%) of ads were found to be unrelated, with no connection to the conversation at all.
Just over a quarter (27%) were a direct match…
Read the full article at ARTIFICIALINTELLIGENCE-NEWS.COM
