Netflix has proved that it has a knack for producing solid original content, from Stranger Things and Squid Game to Bridgerton, but now the platform is again diversifying into new content areas — and its reputation as one of the best streaming services is starting to slip for me.
Starting on August 3, the platform will be adding video content from a number of popular online outlets including Buzzfeed, Conde Nast, and Variety, spanning topics such as lifestyle, food and drink, fashion, and entertainment. Basically, all the video series you can already find on YouTube will be coming to Netflix.
Netflix says subscribers will be able to stream “some of [their] favorite videos from around the Internet without having to leave Netflix,” as the service puts it — with videos ranging from short two-minute watches, to in-depth 20-minute content. The videos will be available to viewers in the US, Canada, the UK, Ireland, Australia, and New Zealand first.
When the new content lands on the platform, you’ll have another way to watch popular internet video series like Variety’s Lie Detector Test and Architectural Digest’s Walking Tour without having to leave the Netflix app.
The Netflix Originals graveyard is growing
Netflix clearly wants to diversify beyond its usual film and TV show offerings. Recently, the service announced its Clips short-form video feed, which is clearly borrowed from TikTok and Instagram Reels. It’s also investing in video podcasts, looking to capture a slice of a market that’s already catered to by Spotify and other services.
I understand that viewing habits are shifting, but Netflix’s attempts at moving into new content feels like a Katy Perry album release, with the streaming giant trying to chase trends for the sake of keeping up appearances, when it should be focussing its time and resources on producing quality original content.
That brings me to the ‘two season problem’.
Netflix has an awful habit of pulling its original shows, even if subscribers love them, after just one or two seasons. The platform just canceled The Boroughs after one season despite it receiving rave reviews — and Stranger Things creators The Duffer Brothers were attached to the project, so a second season was widely expected.
According to the platform, this decision was taken due to production costs (sci-fi is expensive to produce), but somehow Netflix still manages to find enough money to pump into reality shows that receive nowhere near as much critical acclaim as its axed shows get, and which, I’d argue no one really wants.
Although spin-off show Squid Game: The Challenge climbed the Netflix charts, the roaring success of the original TV series helped it massively. But, as our streaming writer Jasmine Valentine says in her two-star review, the second season was “nowhere near as good as its first”. Between this and the pure cringe-fest that was Floor is Lava, you’d think Netflix would’ve learned its lesson — apparently not.
Instead, it’s continued to churn out one reality show after the next. I couldn’t make it past the first 20 minutes of Age of Attraction, and now my favorite childhood movie is about to have the magic sucked out of it thanks to a new Wonka-themed reality show.
I’m not the only one who thinks this, my colleague and streaming writer Lucy Buglass is on the same page, telling me “Netflix’s decision to host content from other platforms has been met with criticism, and there’s a good reason for that. Many beloved Netflix shows have been axed by the streaming service, and in 2024 Netflix canceled these 9 shows despite many of them performing well with both critics and audiences.
“When you compare Netflix to other streaming services, it’s shocking how quick they are to abandon their shows. Competitor Apple TV has a lot of faith in its original programming from sci-fi hit Severance, to horror comedy Widow’s Bay, and the moreish drama Margo’s Got Money Troubles. All of these shows have been renewed for new seasons in the future, which is welcome news for loyal fans.
“I’m concerned that Netflix keeps neglecting some great-quality shows in favor of hosting content we can already get elsewhere. Time and time again, TV fans are not getting a satisfying finale because storylines are cut off abruptly after being axed. This only discourages people from watching new shows if they’re going to be left on a permanent cliffhanger.”
Competing against YouTube is going to be quite a challenge for Netflix, and it makes me wonder if it’ll be successful in luring more viewers in its direction. But for the time being, I wish it would just focus on quality of quantity.
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