- Supergirl might be available to rent or buy at home before the end of July
- The comic book movie has made just $100 million worldwide
- Its digital release could be another disaster waiting to happen
It appears that DC Studios is already prepared to cut its losses with Supergirl at the box office.
After the movie barely squeaked over the $100 million mark globally last weekend (July 3-5), those in charge of the comic giant’s movie and TV division look like they’re ready to call time on the DC Universe (DCU) movie’s theatrical run.
According to X/Twitter fan account DC Film News, DC is targeting a July 28 home release for the Milly Alcock-led superhero flick.
‘SUPERGIRL’ is reportedly targeting a July 28 Digital release. Just over 30 days after its theatrical debut. pic.twitter.com/Xq7cfwzG4NJuly 6, 2026
That doesn’t mean Supergirl will be coming to HBO Max, aka one of the world’s best streaming services, which is owned by DC Studios’ parent company Warner Bros. Discovery. Instead, it’ll be available to rent or buy on premium video-on-demand (PVOD) platforms, including Amazon, Apple TV, and Sky.
It’s worth pointing out that the aforementioned digital launch date hasn’t been officially announced.
Right now, listings for the DCU Chapter One film on Amazon Prime and the Sky Store state that its home release is yet to be confirmed, so it’s possible that you won’t be able to watch Supergirl on your TV or smartphone before the end of the month.
Nonetheless, if Supergirl makes its home debut before August 1, it’ll compound the misery of those who had high hopes for one of 2026’s many new movies and have watched it crash and burn following its theatrical debut.
I’ve reached out to DC Studios and Warner about the rumored home release, and I’ll update this article if I receive a response.
Why Supergirl’s rumored digital home release might add insult to injury for DC Studios
Whether Supergirl makes its PVOD bow on July 28 or not, a sooner-than-expected home release won’t come as a shock when it happens.
Quite frankly, due to the competition it’s faced and its middling pre-release critical reception — read my Supergirl review if you haven’t yet — its launch has been an unmitigated disaster for DC Studios.
According to industry analysts, Supergirl needs to make at least $300 million to recoup costs associated with its production and marketing campaign. Considering that it’s only made back a third of that figure in its first 11 days on the big screen, DC Studios co-head Peter Safran’s suggestion that Supergirl “didn’t meet our box office expectations” might end up being the understatement of the year.
Bigger problems lie ahead for DC Studios, though — and I’m not even talking about whether Safran and fellow co-CEO James Gunn need to re-evaluate their entire plan for their nascent cinematic franchise.
If — and it’s a big if — Supergirl does take flight on PVOD services in late July, it might not get the digital-based financial windfall it desperately needs. Why? Because of The Odyssey and Spider-Man: Brand New Day.
By July 28, the former, i.e., the historical epic directed by film auteur Christopher Nolan, will have been in theaters for 10 days. And, depending on where you live, Spider-Man 4 will have just debuted in cinemas, or be ready to do so on July 31.
With the pair billed as two of the most anticipated films of the year, movie fans will flock to their local theater to watch one or both. Not that it needs spelling out, but that’ll mean they won’t be sitting at home and spending their money on renting or buying Supergirl. If DC Studios hopes to improve the movie’s monetary haul, holding off on Supergirl‘s home release until mid-August will definitely be in its best interests.
Read the full article here
