- Tim Cook teases ‘a big week ahead’ in a post X
- Apple’s already confirmed an experience happening on March 4
- Cook notes that the news will start on Monday, March 2
Ahead of Apple’s confirmed March 4, 2026 experience – which invited media, creators, and guests, including TechRadar – CEO Tim Cook is teasing “a big week ahead.”
That’s quite the tease, and Cook goes further in a post on X (formerly Twitter), writing, “It all starts Monday morning!” This suggests we may see several days of announcements leading up to the March 4 experience rather than a single event. That will likely be where Apple showcases the full new lineup, rumored to include new iPads, a follow-up to the iPhone 16e, and several new Macs.
The latter is expected to take center stage, potentially headlined by the long-rumored low-cost MacBook, and the attached video teaser Cook shared certainly seems to support that theory. Here’s the full post from Tim Cook on X.
A big week ahead. It all starts Monday morning! #AppleLaunch pic.twitter.com/PQ9gM2Gl2rFebruary 26, 2026
This isn’t the first time Cook has teased products and news on X either. In 2025, he teased both the arrival of the iPhone 16e and new iPads and MacBooks by saying something was in the “Air.”
This time around, rumors of a new entry-level iPad and iPad Air, a successor to the iPhone 16e, and several new Macs have been circling. The attached video shows a hand playing with a shape to form an Apple logo in the same silver color that many Apple products come in, including Macs.
I mean, it’s hard not to see the surface as the rear of a top lid on a MacBook Air or Pro, as well as the top of a Mac mini or Mac Studio. Though one could also say the hand playing around with the logo elements to make the final shape is hinting at gestures, I don’t think that’s the focus here … at least not yet.
Leading the rumor pack is the purported arrival of the low-cost MacBook. This long-rumored device would represent a new entry-level option in the all-in-one, portable Mac family, and at a significantly lower price point. It’s likely to arrive at $699 with a similar form, hopefully paired with a much more colorful build, and rather than an M-series processor, it’ll use an A-series chip that can still run macOS, and likely pretty well.
Adding to the rumored fun color options for this low-cost MacBook is the fact that the press invites for the March 4, 2026, event featured Apple logos in several colors – yellow, blue, and light green. Beyond a low-cost MacBook, it’s likely that Apple will use next week to roll out the M5 Pro and M5 Max chips into the 14-inch and 16-inch MacBook Pros.
For the iPad, we’re expecting a pretty similar update to what the entry-level iPad and the iPad Air received in early 2025. That would be a processor upgrade for both: the iPad Air would get the M4 chip – offering even more performance in a great build – and the new base iPad, which would be the 12th gen, would get an A18 chip. That would speed things up from the A16 chip and also enable Apple Intelligence support.
Lastly, we’re pretty confident based on reports and rumors – and timing – that the iPhone 17e will arrive next week. This mid-range iPhone would succeed the iPhone 16e and likely keep the same overall build, but speed things up with the A19 processor. That same chip powers the iPhone 17 and should offer a fast experience, even if it’s a slightly less powerful variant – think losing a core or two.
Of course, there’s always a chance we could see something else unveiled, and Tim Cook is teasing that it’ll be a big week. Might that mean we see a next-generation Studio Display? Or potentially upgrades to the MacBook Air, Mac mini, or Mac Studio? Time will certainly tell, and we only have a few days until Monday, March 2, 2026, when TechRadar will report on it all, along with our expert analysis. Let us know in the comments below what you’re most excited to see.
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